That’s what we were made for and, more importantly, this is where we play the best. Our approach to comprehensive sponsorship media valuation leverages data and insights to maximize opportunities and deliver greater ROI to rights holders and brands.


A combination of expert human analysis, deep data sources and advanced AI to determine the fair market value of sports sponsorship.


Industry-leading research to gain insights and make smarter business decisions tailored to your unique business challenge.


Unlock the interests, media behavior, brand attributes and buying habits of sports fans and show how these factors influence sponsorship decisions.


Action81 Sports

Trends come and go, but data stays true. Action81 Sports has the global infrastructure to analyze and interpret data with a track record you can rely on.


For over 30 years, Action81 has set the global standard in measuring brand exposure across all media formats.


In the stands with the fans or in the studio with the broadcasting talent, we have the knowledge and neutrality to determine the fair market value of sponsorship.


Action81 invented the media measurement research category and today we apply advanced technology to deliver metrics that level the playing field.


Action81 Sports research

Action81’s tailor-made research and advisory solutions provide expert insights and deeper context for rights holders, teams, brands, investors, game publishers and media companies to learn the ground and develop strategies to maximize investment.


When you understand the value, impact, exposure and engagement, everything runs smoother.


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There is a social treasure, but you need to know where it is and how to unlock it.


Listen to the fans.

Sports Gambling in Nevada and Massachusetts

Sports gambling in Nevada is legal in Nevada, and the commission is enforcing its rules against deceptive advertising and setting guidelines for responsible gaming. Online and mobile betting platforms are required to post a hotline for customers who have problems with gambling. While Nevada sales tax won’t be collected on consumer bets (казино игри онлайн), casinos must tax the overall monthly revenue generated from sports betting. Those taxes are 15% for in-person wagering and 20% for mobile wagers.

Before making a sports gambling decision, it is essential to familiarize yourself with sports statistics. Some useful resources include Football Outsiders, Pro Football Focus, Ken Pomeroy, Erik Haslam, and others. In addition to these, you can also access online resources, such as the Natural Stat Trick. This research will help you make the best decisions when placing your bets.

One of the most common sports gambling options is making futures bets. These bets can be placed on future events such as the NFL Super Bowl. This type of bet can be placed as early as September before the season starts. However, you need to note that the payouts reduce as the season goes on. If you place a bet on the Super Bowl, for example, you won’t receive a payout until January or February, depending on when the game is played.

Aside from making predictions about the outcome of a big game, sports betting also allows fans to interact with the teams they support. Fans can make wagers on teams they’re passionate about, and can tap into heightened emotions at big games. However, sports gambling can also be a risky venture, and players should take care to protect themselves from any harm.

Since the Supreme Court decision in 2018, sports gambling has become legal in a number of states. Previously, sports betting was illegal everywhere in the United States, except for Nevada. Since then, 35 states have made it legal. With the new bill, Massachusetts has become the 36th state to allow sports betting. The new law allows casinos to offer sports betting in their locations. If legalized in Massachusetts, it could open the door for more competition in the sports betting industry.

One of the most popular ways to bet on sports is through in-play betting. This type of wager allows gamblers to place their wagers in real time. As the game is happening, the point spread changes to reflect the likelihood of the winning team. As a result, this type of betting involves more concentration, a faster reaction time, and a thorough understanding of the teams and players. On the plus side, in-play betting allows gamblers to cash out earlier.

Several sportsbooks in Kansas have legalized sports betting and will soon be open for business. The Kansas Lottery has approved six mobile operators and two in-person sportsbooks, and the state’s first official launch is Sept. 8. Users can also download mobile apps to bet on sports within the state’s borders.


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